A TikToker known as Tennilles_deals has gained nearly 100,000 followers by cataloguing weekly supermarket specials, offering cash-strapped shoppers a personal guide through the aisles of major chains.
Her videos provide a 360-degree view of sale items at Coles, Woolworths and Aldi, with a soothing voice and steady hand that viewers find reassuring. The content has sparked a community where people share memories of past prices and vent about current costs.
In one video about extra virgin olive oil, a commenter recalled when it was only $7, drawing support from others. Another clip on Cadbury chocolate blocks led to outrage over a two-for-$10 deal, with users remembering simpler $3 blocks.
With the cost-of-living crisis affecting many, Tennille's updates help reduce anxiety about budgeting. The personal touch offers what big supermarkets cannot, building solidarity among followers who praise her as “Australian of the year”.
