Morrisons has launched a targeted savings initiative for key workers this February, providing a 10% discount in-store for Blue Light Card holders who spend £40 or more every Friday throughout the month. This exclusive offer is designed to support emergency services, NHS staff, social care workers, teachers, and armed forces personnel, both active and retired, as they face escalating grocery bills.
How the Morrisons Discount Works
To access the savings, eligible shoppers must use a discount code from the Blue Light Card app during their in-store purchases at Morrisons. The promotion is valid exclusively on Fridays in February, requiring a minimum spend of £40 to qualify for the 10% reduction. According to Blue Light Card, this could result in savings of approximately £18.77 per transaction, equating to nearly £20 weekly for those who utilise the offer consistently.
Impact on Key Workers Amid Rising Costs
The introduction of this discount comes at a critical time, with recent research from Which? indicating that the average weekly grocery bill at Morrisons stands at £187.65. As inflation continues to drive up prices for everyday essentials, the supermarket chain aims to alleviate financial pressure on frontline workers. Joe Mathison, head of strategic partnerships at Blue Light Card, emphasised the initiative's importance, stating, "Families across the country are feeling the impact of price hikes, with grocery costs at an all-time high. We want to do everything we can to thank the everyday heroes that make up the Blue Light community."
Eligibility for the Blue Light Card
The Blue Light Card is available to individuals currently employed or retired from a wide range of sectors, including but not limited to:
- Ambulance Service, Fire Service, and Police, including retired personnel
- NHS staff, retirees, and volunteers
- Social Care Workers and Teachers
- HM Armed Forces Veterans and Reserve Armed Forces
- HM Coastguard, RNLI, and Mountain Rescue teams
- Community First Responders and Blood Bikes volunteers
- MoD Civil Servants, MoD Police, and MoD Fire Service
- Optometrists, Dental Practice staff, and Homelessness Workforce
- Red Cross and Search and Rescue organisations
This comprehensive list ensures that a broad spectrum of key workers can benefit from the discount, reinforcing Morrisons' commitment to supporting those on the front lines. The partnership between Morrisons and Blue Light Card highlights a collaborative effort to provide tangible financial relief during challenging economic times.
