Meghan Markle's lifestyle brand As Ever attracted more online visitors to its website than King Charles III's Highgrove shop website last month, new data shows. The revelation comes as the Duchess of Sussex's business, launched last year, continues to make waves in the consumer market.
Website Traffic Comparison
According to Newsweek, data from Similarweb revealed that in July, As Ever recorded 126,655 visits, its lowest monthly web traffic of 2026. Its six-month average stood at 176,677 visits. Despite being lower than previous months, this figure was still higher than the website visits to King Charles' Highgrove shop, which also operates a physical store, unlike As Ever.
The Highgrove shop website received approximately 48,326 visits in July, with a six-month average of 56,574, as reported by Newsweek.
Business Success and Response
Since its launch last year, As Ever has seen several successful product launches, including complete sell-outs. However, the higher web traffic does not necessarily translate to more sales than Highgrove, but it does indicate greater public interest in the brand's online presence.
An As Ever spokesperson told Newsweek: "Comparing As Ever’s website traffic with royal websites is probably not an especially meaningful comparison. As Ever is a consumer business, where the more relevant measures are customers, repeat purchases and sales rather than raw website visits. Traffic naturally rises around launches and then settles as the initial curiosity subsides. The focus is on building a sustainable brand and loyal customer base, not chasing page views."
