Maura Higgins has been named the first-ever Head of Hair at TRESemme Professional, the haircare brand has announced. The 35-year-old Love Island star will serve as a muse and creative force for the label.
In a statement, Higgins said: 'I'm all about women feeling powerful in their own skin - and their hair. I spent ten years working in a hair salon at the start of my career, so I've seen first-hand the transformative power hair has. I can't wait to create looks that show what's possible with truly high-performance products. Because when your hair feels incredible, so do you - and every woman deserves that feeling.'
Her first campaign with TRESemme Professional will premiere across television and social media later this month. Her long-time collaborator, Luke Pluckrose, has also been appointed as Head Stylist at the brand.
In 2020, Higgins reportedly became a millionaire after signing a lucrative modelling contract with Ann Summers worth up to £500,000. She described the deal, which made her the face of the retailer's swimwear range, as a 'dream come true'.
