As the new year motivates Brits to pursue fitness resolutions, high-street retailer Matalan has launched a budget-friendly activewear collection designed to combine style, comfort, and performance. The new Souluxe range promises a touch of luxury without the hefty price tag, with pieces starting from just £8.
Affordable Style for Winter Workouts
Matalan's Souluxe edit is squarely aimed at the January fitness crowd, offering a coordinated selection of gym and athleisure wear. The collection includes essentials like leggings, sports bras, wide-leg joggers, and funnel neck sweatshirts, all designed for a seamless transition from daily errands to exercise classes.
Leaning into current trends, the range features a soft colour palette of dusky rose, mink sandwash, burgundy, cream, and navy. The brand emphasises that the matching sets provide an effortlessly put-together look, ideal for the school run or a dog walk. Sizes run from S to XXL, with leggings available in sizes 6 to 22.
Member Discounts and Standout Pieces
Shoppers can secure even better value until January 14, as Matalan Me members receive a 20% discount by using the code TAKE20 at online checkout. Among the highlighted items is a navy fitted sports t-shirt and matching gym leggings, each priced at £12.50.
Early customer feedback has been overwhelmingly positive. One shopper praised the leggings as "excellent quality and a good fit," while another called the items "very comfy and looks good." A particularly enthusiastic review noted the range felt "really luxurious for the price."
How Matalan Compares to Premium Brands
The launch positions Matalan as a compelling alternative to higher-priced activewear labels. For context, Adanola's Impact Seamless Leggings retail for around £50, while Lululemon's popular Align High-Rise Pants, currently on sale, start from £34. Matalan's offering undercuts these significantly, making stylish workout gear more accessible.
Not every piece has been a universal hit. The Burgundy Zip Funnel Neck Sweatshirt (£22) received mixed reviews, with one customer finding it shorter than expected. However, others championed its "fantastic material" and "elevated sportswear look."
For those seeking a statement piece, the range also includes bold animal prints, like a £28 borg zebra jumper described by shoppers as "cosy comfortable." The brand's wide-leg joggers, priced at £22, have also been lauded for being "so soft."
With the Souluxe collection, Matalan successfully taps into the demand for high-quality, versatile activewear that doesn't break the bank. As winter continues, it provides a stylish and affordable solution for consumers looking to refresh their gym wardrobe or embrace the comfort of athleisure.
