Matalan and Alder Hey have launched their 2026 range of pyjamas for the whole family, available in selected stores and online from today, Monday October 12.
The clothing brand has worked with the children's charity for over a decade. Since the partnership began in 2014, Matalan has helped raise more than £6.1m for Alder Hey. Every year, Matalan launches a range of family pyjamas, with 100% of profits donated to the charity.
Design and collection details
This year's collection, called "Cared For With Love", features a simple, delicate look with gingham prints and the iconic Alder Hey elephant. It marks a move away from the bolder designs of previous collections, with the understated gingham and signature elephant motif creating a sense of calm to match the collection's focus on rest, relaxation and comfort.
The range includes pyjamas, robes, t-shirts and socks. Each item has been designed with comfort in mind, using soft, breathable fabrics that feel gentle on the skin.
Pricing and availability
The collection is available online at Matalan.com and in selected Matalan stores from today, October 12, while stocks last. Customers are encouraged to shop early, as previous Alder Hey pyjama collections have proven incredibly popular.
Prices include baby button-up pyjamas at £9 (sizes 0-12 months), kids' pyjamas from £10 (sizes 1-13 years), unisex adult pyjamas at £16 (sizes XS-XXL), children's bathrobes at £12 (sizes 1-13 years), adult t-shirts at £8 (sizes XS-XXL), kids' t-shirts at £6 (ages 1-13 years), adult socks at £3 and kids' socks at £2.
Campaign focus
At the heart of this year's campaign are real Alder Hey children and families, each with their own experience of the hospital, from life-saving specialist treatment to ongoing care. The full collection is showcased in a photo gallery.
