In a story that perfectly captures the 'love it or hate it' spirit of its inspiration, a Somerset boutique owner has found herself at the centre of a heated planning battle after transforming her shop front with distinctive Marmite-coloured stripes.
A Splash of Controversy in Castle Cary
Helen Gillingham, owner of the lifestyle boutique 'No.37', decided her Grade II listed property in the historic market town needed a visual pick-me-up. Drawing inspiration from Britain's most divisive spread, she painted bold stripes of Marmite's signature yellow and brown across her shop front.
'I wanted to create something that would make people smile and stand out from the crowd,' Gillingham explained. 'The reaction has been overwhelmingly positive from locals and visitors alike.'
Council Says It's Not to Their Taste
However, Somerset Council proved they very much 'hate it,' serving Gillingham with a formal notice demanding the removal of the distinctive design. The authority claims the vibrant stripes are inappropriate for the conservation area and fail to preserve the character of the historic building.
The enforcement notice states the paint job 'harms the special architectural and historic interest of the listed building and the character and appearance of the conservation area.'
Local Support Versus Planning Rules
Despite the council's stance, the Marmite makeover has become something of a local sensation. Residents and customers have rallied behind the bold business owner, with many expressing support for the colourful addition to the town's streetscape.
'It's brought character and modern energy to our high street,' said one regular customer. 'Exactly what small towns need to stay relevant and attract visitors.'
Gillingham now faces the difficult decision of whether to fight the enforcement notice through the planning appeals process or reluctantly return her shop to a more conventional appearance.
Broader Implications for Small Businesses
This case highlights the ongoing tension between creative small business owners seeking to stand out and planning regulations designed to preserve historical character. As high streets across Britain struggle, the balance between conservation and commercial vitality has never been more crucial.
The Marmite-striped shop has certainly achieved one thing - it's got everyone talking about Castle Cary, proving that sometimes, the most controversial moves can be the best marketing strategy of all.
