Love to Dream has released its Swaddle Up baby swaddle in a new hazel colour for autumn, with parents reporting that babies 'just love it.' The £29.99 zip-up swaddle is designed to encourage a natural arms-up sleeping position, providing gentle self-soothing and longer sleep periods.
Features and design
The swaddle aims to replicate a womb-like sensation and stretch to calm the startle reflex. It includes a two-way zip for easy nappy changes and is available in sizes from newborn to small and medium. The hazel design uses viscose from bamboo with a 1 tog rating.
Parents can also choose alternative colours in cotton, viscose from bamboo, or organic cotton, with various tog options available.
Halloween range and bundles
Love to Dream also added Halloween pyjamas to its collection, including a babygrow style at £24.99, short sleeve at £26.99, and long sleeve at £29.99. A bundle with the Swaddle Up in hazel and a black cat babygrow costs £50 (RRP £59.98). For older children, the Sleep Bag and Pyjama Bundle is £60 (was £72.98).
Parent reviews
While the hazel design has no ratings yet, reviews for other colours are positive. One customer said: "Softest swaddle ever. This swaddle is just perfect. The softest fabric and my little girl just loves it." Another praised it as 'amazing,' noting both babies 'have never slept so well.'
One Trustpilot user reported receiving wrong sizes, writing: "Received my order today and both wrong size. Ordered a small and they have sent me two newborn." Despite this, another parent said the swaddle has been a 'game changer,' with their baby settling quickly.
