Lidl is offering shoppers the chance to win £600 worth of vouchers through its new Middle Aisle Blue Card, but only 100 of the limited-edition cards are available. The budget supermarket, ranked as the second-cheapest in the UK, will give lucky winners £50 to spend in the Middle Aisle every month for a year.
The Middle Aisle, known for its rotating selection of seasonal products, homewares, adventure gear and kitchen appliances, has become a signature feature of Lidl stores. To be in with a chance of winning, customers must prove they are the ultimate Lidl 'superfan' by completing a quiz.
How the quiz works
The quiz presents five products, one at a time, and participants have 10 seconds to decide whether each item is a genuine Middle of Lidl find or a fake. Getting all five correct is required to qualify; a single wrong answer ends the run.
Successful entrants are then asked to provide their Lidl Plus number, name, email and delivery address to enter the draw. Winners will receive £50 each month, totalling £600 over the year.
What's in the Middle Aisle now
Items in the Middle Aisle are sold for a limited period while stocks last, often leading to a rush when budget products such as affordable air fryers and fitness equipment are dropped. Current offerings include Halloween decorations, fireworks, candles, kitchen appliances and hiking gear, with new items arriving every Thursday and Sunday.
From Thursday, October 22, customers can expect faux fur rugs, a cordless vacuum, diffusers and doormats, alongside winter essentials like portable heaters and bedding.
Joanna Gomer, Lidl GB's marketing director, said: "We wanted to celebrate Lidl's biggest fans and give something back, so we created the Middle of Lidl Blue Card. Whether they're heading straight to the Middle of Lidl for the latest drop, know all the Lidl lore or make a regular trip to the MoL on Thursdays and Sundays, the card is our way of recognising the fans who make the Middle Aisle such a much-loved part of the Lidl shopping experience."
