Lidl has announced it will be handing many customers a free £50 spend to use in its stores throughout an entire year. The budget supermarket revealed this morning that it's treating its most devoted followers to the "ultimate shopping flex" - the exclusive Middle of Lidl Blue Card.
A total of 100 fortunate cardholders will receive £600 to spend on Middle Aisle items, spread over twelve months. Solely available for Lidl Plus members, the Middle of Lidl Blue Card enables holders to claim Middle Aisle essentials completely free of charge.
The Lidl Catch
However, there's a "Lidl catch". To stand a chance of obtaining one of these coveted cards, customers must successfully complete a challenging quiz demonstrating they're a genuine Middle of Aisle lover. The ultimate test of aisle expertise requires superfans to distinguish their Leopard Print Kettle from their Kayak, and their Plushy Shark from their Wooden Toys to validate their devotee credentials.
Correctly identifying the authentic Middle of Lidl products among the imposters will secure shoppers a place in the prize draw to win one of these special cards. There are 100 personalised Middle of Lidl Blue Cards up for grabs.
Celebrating Biggest Fans
Joanna Gomer, Marketing Director at Lidl GB, said: "We wanted to celebrate Lidl's biggest fans and give something back, so we created the Middle of Lidl Blue Card. Whether they're heading straight to the Middle of Lidl for the latest drop, know all the Lidl lore or make a regular trip to the MoL on Thursdays and Sundays, the card is our way of recognising the fans who make the Middle Aisle such a much-loved part of the Lidl shopping experience."
Lidl Plus members who fancy their chances of getting their hands on a Middle of Lidl Blue Card can head to areyoualidlknowitaisle.co.uk between now and October 31 to prove just how devoted a fan they really are.
