Lidl is rewarding 100 of its most loyal shoppers with £600 worth of free "Middle of Lidl" products over the next year as part of its Black Friday celebrations. The supermarket has introduced a limited-edition "Middle of Lidl Blue Card" that will credit £50 into winners' accounts every month for 12 months.
The funds can be used on any non-food item in Lidl's aisles, from seasonal middle-aisle drops and household staples to viral products such as inflatable kayaks and leopard-print kettles.
Quiz Required to Enter
Securing a card is not as simple as filling out an entry form. To join the prize ballot, shoppers must first pass an online quiz testing their knowledge of real versus fake Lidl products.
The "aisle-spy" challenge asks fans to spot genuine past store releases among convincing imitations. Entry is restricted to registered Lidl Plus app users.
The qualifying quiz is available online at www.areyoualidlknowitaisle.co.uk until October 31, after which 100 winners will be selected from successful entrants.
Middle Aisle Stock This Week
Shoppers browsing the Middle Aisle this week will find items ranging from fireworks to fan heaters, with new products arriving tomorrow (October 22) and on Sunday (October 25). Upcoming drops will feature winter heating and bedding, home cleaning appliances, Parkside 20V power tools, and seasonal indoor plants.
Popular releases this month include Tronic heating options such as Bladeless Fan Heaters (£49.99 to £69.99), Ceramic or Standard Fan Heaters (£17.99 to £19.99), and dehumidifiers including the Silentnight Airmax 600 2L Dehumidifier (£44.99) and Russell Hobbs Compact Dehumidifier (£29.99).
Other appliances will include laundry and house care products, led by a Silvercrest Upholstery & Carpet Cleaner for £59.99 with Lidl Plus (regularly £69.99), a Beldray Airapid Cordless Vacuum (£54.99), and a Silvercrest Hand-Held Steam Cleaner (£17.99).
Daily essentials will include the W5 Collapsible Laundry Baskets (£8.49), Silvercrest Electric Shoe Dryers (£9.99), VonHaus Stove Fans (£19.99) and Zero In Moisture Traps (£1.49 to £3.49).
