Lidl and Morrisons Hike Chicken Breast Prices Following Aldi's Lead
Lidl and Morrisons Hike Chicken Breast Prices After Aldi

Two supermarkets have raised the price of chicken breasts, following Aldi's increase last month. Lidl and Morrisons have both hiked their prices, bringing them in line with Aldi at £2.29 for a 300g pack. Aldi had increased its price from £2.19 to £2.29 in June. Morrisons, where a 330g pack was previously £2.41, now costs £2.52, equating to £2.29 for 300g. This means most of the big six supermarkets now charge the same for chicken breasts, except Tesco and Sainsbury's, where it works out at £2.34.

Weekly Price Comparison Results

Despite the increase, Lidl remains the cheapest supermarket in the weekly comparison, with a total bill of £13.32 for eight essential items: bread, butter, beans, milk, tea bags, coffee, chicken, and beef mince. Aldi is just a penny more at £13.33, followed by Asda at £13.34, Morrisons at £13.53, Sainsbury's at £13.57, and Tesco at £13.75. Tesco has been the most expensive for five weeks running.

When the price tracking began in March 2022, the same size pack of chicken breasts was just £1.79 at Lidl and Aldi. The latest increase marks a significant rise over the period.

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Supermarket Responses

An Aldi spokesperson told the M.E.N: “Our customers know they can always count on us for great value across the board, without needing to join a club or show a loyalty card. That’s why Which? has named us Cheapest Supermarket of the Year for five years running.”

Morrisons says it 'remains committed to providing good, honest value' and is 'working hard to keep prices down and competitive so customers can spend less while still enjoying the quality Morrisons is famous for'. A spokesperson added: "In addition, our More Card members can earn Five More Points on every product in store, online and in Morrisons Daily stores and also benefit from personalised offers and money-off coupons on the things they buy the most of."

Sainsbury's also says the 'review of a limited number of products does not reflect the fantastic value' customers will find in store and says it's 'committed to offering customers great choice and value when they shop with us'. A spokesperson for Asda said: "Asda is delivering unbeatable value on the products families buy most, from everyday essentials to the big brands they know and love. With thousands of products already cheaper than Tesco, Morrisons and Sainsbury’s, including their loyalty card prices, independent surveys consistently recognise Asda as the best-value full-range supermarket, with low prices available to all."

Detailed Basket Breakdown

Lidl: Loaf of white bread 800g - 55p, Milk 2 pints - £1.20, Coffee 200g - £2.09, Tea bags 240 pack - £2.75 (equates to £1.83 for 160), Salted butter 250g - £1.99, Beans 420g tin - 28p, Chicken 300g - £2.29 (up from £2.19), Mince 500g 25% fat - £3.09. Total: £13.32 (up from £13.22).

Aldi: Loaf of bread 800g - 55p, Milk 2 pints - £1.20, Coffee 200g - £2.09, Teabags 160 - £1.85, Salted butter 250g - £1.99, Beans 420g tin - 27p, Chicken 300g - £2.29, Mince 500g 25% fat - £3.09. Total: £13.33.

Asda: Loaf of white bread 800g - 55p, Milk 2 pints - £1.20, Coffee 200g (2 x 100g) - £2.30, Teabags 160 (4 x 40-pack) - £1.60, Salted butter 250g - £1.98, Beans 410g tin - 28p, Chicken 300g - £2.50 for 320g (equates to £2.34 for 300g), Mince 500g 20% fat - £3.09. Total: £13.34.

Morrisons: Loaf of white bread 800g - 55p, Milk 2 pints - £1.20, Coffee (2 x 100g) - £2.30, Teabags 160 (2 x 80-pack Savers) - £1.84, Salted butter 250g - £1.99, Beans 27p, Chicken 300g - £2.52 for 330g (equates to £2.29 for 300g, up from £2.19), Mince 500g 25% fat - £3.09. Total: £13.53 (up from £13.43).

Sainsbury's: Loaf of bread 800g - 55p, Milk 2 pints - £1.20, Coffee 200g - £2.30, Teabags 160 - £1.85, Salted butter 250g - £1.99, Beans 400g tin - 30p, Chicken 300g - £2.44 for 320g (equates to £2.29 for 300g), Mince 500g 25% fat - £3.09 (down from £3.25 for 20% fat). Total: £13.57 (down from £13.73).

Tesco: Loaf of white bread 800g - 55p, Milk 2 pints - £1.20, Coffee 200g (2 x 100g) - £2.30, Teabags 160 (2 x 80-pack) - £1.84, Salted butter 250g - £1.99, Beans 420g tin - 28p, Chicken 300g - £2.50 for 320g (equates to £2.34 for 300g), Mince 500g 20% fat - £3.25. Total: £13.75.

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