Lidl will release its new Esmara autumn clothing range next week, including Ladies' Blue Loungewear Trousers priced at £4.99, available in stores from Sunday, October 18. The budget-friendly trousers are designed to tap into the athletic side-stripe aesthetic, offering a more affordable alternative to similar styles from Marks and Spencer and Next.
Design and Features
The trousers are made from recycled polyester and Lycra "for a superior fit," featuring a pull-on elasticated waistband. Key design elements include a contrasting stripe down the sides, a regular rise with a wide leg, and sizes ranging from S to L. The drop will land in Lidl's Middle Aisle as a limited-time promotional feature, targeting consumers seeking relaxed, budget-conscious alternatives to viral fashion trends.
Comparison with M&S and Next
The Lidl trousers could serve as a budget-friendly option for shoppers who like the look of Marks and Spencer's Side Stripe Wide Leg Trousers, which retail at £189, but prefer to minimize spending. Both pairs share a navy and white colour palette and a wide-leg design, though the M&S version differs in material and tailoring. The M&S trousers are made from crease-resistant polyester and feature a concealed hook-and-bar zip fastening, integrated side pockets, and a mid-to-high rise waist. The product description states: "Tailored style meets a sporty edge with these smart trousers from SABA. They're cut in a wide-leg silhouette, with a flattering mid-rise waist, from the brand's infamous Dharma fabric, which is crease-resistant."
Similarly, the Lidl trousers are a more affordable alternative to Next's Navy Side Stripe Tailored Wide Leg Trousers, priced at £45. Next's version features a double side stripe and a structured waistband, as described: "Complete with a double side stripe, these side-stripe tailored wide-leg trousers deliver a sharp, contemporary silhouette for workwear routines. The structured waistband ensures a secure fit throughout the day." While both options share a sporty navy-and-stripe aesthetic, the Next version differs in material and tailoring details.
Availability and Advice
The Esmara trousers will be available in Lidl stores nationwide starting next Sunday, while stocks last. Given the rapid sell-out history of Lidl's fashion lookalikes, interested shoppers are advised to check their local store early, as once stock is gone, it is gone, as Lidl says.
