KitKat is bringing KitKat 4 Finger White back for 2026, exclusively for wholesale and convenience retailers. The returning flavour joins the brand’s four finger range, at the heart of which is the classic KitKat 4 Finger.
Range expansion and past performance
The core line-up already includes the Milk variant alongside KitKat 4 Finger Dark. When previously available, KitKat White ranked within the top 15% of SKUs and recruited 100,000 new shoppers to the category, according to Circana data.
With the strength of the wider KitKat portfolio behind it, Nestlé UK & Ireland said the return of 4 Finger White gives wholesale and convenience retailers even more choice from a brand with a long-standing presence in the confectionery fixture.
Brand statement and availability
Stephanie Scales, marketing manager for KitKat at Nestlé UK & Ireland, said: “KitKat has been helping people enjoy better breaks for generations, and the strength of the brand comes from offering shoppers familiar favourites alongside plenty of choice across our range.
“Our classic 4 Finger format remains at the heart of KitKat, with Milk and Dark already giving shoppers different ways to enjoy their break.”
KitKat 4 Finger White 41.5g is available to order now in wholesale. RRP £0.89, PMP also available.
