Mr Kipling has announced four new seasonal launches and a new four-pack format joining its festive range for Christmas 2026.
New Tarts and Cake Bites
The new lineup includes Chocolate & Gingerbread and White Chocolate & Hazelnut Flavour Festive Novelty Tarts. These are the first tarts in the Mr Kipling range to feature decorative novelty sprinkles, adding shelf standout.
Mr Kipling is also expanding its festive range with two limited-edition Cake Bites tubs: Gingerbread Cake Bites and Christmassy Cake Bites. These combine the taste of gingerbread and flavours of traditional mince pies with milk chocolate, available in a bite-sized sharing format.
Return of Mince Pie Whirls
Completing the lineup is the return of Mr Kipling Mince Pie Whirls, back for Christmas 2026 in a new four-pack format.
Naomi Shooman, global marketing director for Sweet Treats at Premier Foods, said: “Christmas is a crucial time for the category, and mince pies remain at the heart of festive traditions.
“We know they are a much-loved favourite, but we are always looking for new ways to surprise and delight consumers, from premium treats such as our two-pack Signature Collection Mince Pies to fresh twists on classic festive flavours.
“Across the wider range, we’ve introduced new flavour combinations and formats designed to bring fresh excitement to the category, helping retailers appeal to evolving shopper tastes and unlock new seasonal purchase occasions.”
She added: “We can already feel the festive spirit in the air, and with Christmas excitement building, there’s no time like the present to get into the festive spirit!”
Returning Favourites
On top of the two new launches, favourites from Mr Kipling and Cadbury are returning to shelf this year. This includes:
- Mr Kipling Signature Collection All Butter Mince Pies
- Mr Kipling Deep Filled Mince Pies
- Mr Kipling Festive Bakewells
- Mr Kipling Frosty Fancies
- Mr Kipling Christmas Slices
- Cadbury Reindeer Cakes
- Cadbury Cake Bars
- Cadbury Mini Yule Logs
- Cadbury Yule Log
