Jones Road, the beauty brand known for its user-friendly products such as the grey brow pencil and Miracle Balm, has launched a new fragrance called BKLYN. The perfume is now available on the Jones Road website and at Liberty, priced at £44 for a 30ml bottle.
The scent is described as a unisex fragrance with notes of lemon, neroli, and sandalwood. Shoppers have praised it as 'clean and fresh', with one reviewer saying it 'makes you feel put together without feeling overdone'. Founder Bobbi Brown commented, 'BKLYN is everything I love about the borough - it's cool without trying, sophisticated without being stuffy, and completely authentic.'
Previously sold in lab packaging, BKLYN has garnered hundreds of five-star reviews. One customer wrote, 'Lovely and fresh. Smells even better as the day goes on.' Another noted, 'A clean fragrance I can wear! I'm very sensitive to perfumes so this was a great find for me.' However, some users wished for longer lasting power, with one comment stating, 'I wish it lasted a bit longer after I apply it.'
Alongside the perfume, Jones Road also offers the Miracle Balm Palette at £34, available in four colourways. The palette has a 4.27-star rating from over 640 reviews, with one customer saying, 'This product makes my face look younger with a glow.'
