In a swift response to customer feedback, retail giants John Lewis and BHS have pulled a controversial Yankee Candle product named 'Black' from their shelves and online stores.
The decision came after shoppers expressed dismay at the candle's name and its accompanying description, which many found to be in poor taste. The product, a dark-coloured candle, was marketed with scent notes that some customers felt were inappropriate and offensive.
Social Media Sparks Retail Reaction
The controversy ignited on social media platforms, where customers voiced their concerns directly to the retailers. One shopper tweeted John Lewis questioning the appropriateness of the product's name, prompting immediate action from the department store chain.
John Lewis confirmed the product's removal, stating: "We have taken the decision to remove this product from sale. We are sorry for any offence caused." The candle vanished from their website shortly after.
BHS Follows Suit
Following John Lewis's lead, BHS also removed the contentious item from their product offerings. Both retailers acted with remarkable speed, demonstrating the power of consumer feedback in today's retail landscape.
The incident highlights the increasing scrutiny brands face regarding product naming and marketing in an increasingly socially conscious marketplace.
Yankee Candle's Response
Yankee Candle, the manufacturer, defended the product name as simply descriptive of the candle's colour rather than having any other connotation. The company stated that the name was never intended to cause offence and reflected their standard colour-based naming convention for candles.
Despite this explanation, the retailers opted to err on the side of caution, removing the product to maintain their brand values and customer trust.
This incident serves as a reminder of how quickly consumer sentiment can influence retail decisions in the digital age, where social media provides an immediate platform for customer feedback and concerns.
