Harrods has sparked controversy with a £28 wagyu beef sandwich, branded the UK's priciest butty. Social media users balked at the cost, questioning how a sandwich could command such a price. But the luxury retailer insists its ingredients justify the expense.
The sandwich features wagyu beef, often called the Rolls-Royce of beef due to its fine marbling and rich texture, alongside truffle butter, 'gold' mustard mayonnaise, mushrooms, and sourdough bread baked on site. Black truffle alone costs up to £3 per gram. The bread takes days to prepare.
Our reporter sampled the sandwich outside Harrods, noting that first bites impressed with tender beef, tangy sourdough, and a quartet of flavours from mustard mayo, rocket, and beer-braised onions. However, the truffle and porcini butter proved overwhelming, creating an excessive umami taste. Each mouthful cost roughly £2.50.
While the sandwich showcased premium ingredients, the experience was marred by the truffle butter's intensity. The reporter concluded that even a £28 sandwich must be enjoyable to the last bite, and this one failed that test.
