New research reveals that half of Brits coordinate their clothing with their home décor, using both as a form of personal expression. A poll of 2,000 adults found that 49% have a preferred colour palette, which they have applied to what they wear and how they style their dwellings, including bedding, sofas, and wall art.
Personal style beyond the wardrobe
For more than half (51%), coordinating their style both at home and in fashion is important for their own happiness. Respondents said doing this reflected their personality (30%), brought comfort and familiarity (22%), and created a calmer environment (21%).
The study showed that 17% are planning to upgrade their clothes and homes this autumn, with an average combined budget of £820 reserved for fresh wardrobe items and new home furnishings as the seasons change.
Celebrity inspiration and autumn trends
A spokesperson for Harlequin Watford shopping centre, which commissioned the research, said: "Fashion and interiors have always influenced one another, and it's fascinating to see how people are using both to express their personalities."
"The research shows that for many; personal style doesn't stop at the wardrobe door but extends into every corner of the home."
The study showed one in four were inspired by celebrities who carry their personal clothing aesthetic into their homes too. These include the modern, neutral elegance of presenter Rochelle Humes' home, interior designer Kelly Hoppen's sophisticated taupes and creams, or the monochrome greys and silvers favoured by cleaning influencer Mrs Hinch.
More than a quarter (26%) are aiming to colour coordinate their clothing and homes this autumn. Chunky knits, animal prints, and patterned wallpaper are among the must-haves this season, with thick cable-knitted sweaters in berry shades and matching throws for sofas being the most sought-after items in each category.
Shopping habits and retailer opportunities
The top 10 autumn fashion must-haves also include burgundy trench coats, oversized scarves, and suede or leather bomber jackets. The top 10 most desired interior design items include statement walls in olive green or patterned wallpaper, curved coffee tables, and amber-tinted table lamps and mood lighting.
Most people (35%) polled via OnePoll.com prefer to shop with their partner, but 32% are lone wolves, opting to go solo when it comes to spending their cash on such items. While the prospect of a shopping trip makes Brits feel excited (29%), optimistic (26%), and inspired (20%), some feel a little bit overwhelmed (17%).
For shoppers, the most important thing when heading out for a splurge is a large choice of shops, while well-maintained facilities and nice places to eat and sit down for a rest are also rated highly.
The spokesperson for Harlequin Watford shopping centre added: "These findings also present a real opportunity for retailers, showing how closely customers connect their fashion and home choices."
"By recognising these crossover trends and helping shoppers discover complementary styles across different categories, retailers can inspire purchases, encourage exploration and make the overall shopping experience feel more relevant to how people want to express themselves."
