The supermarket fashion brand George at Asda has officially launched its highly anticipated Black Friday clothing event, offering substantial savings for shoppers across the UK.
Major Savings Across All Departments
This year's promotion features a store-wide 20% discount on selected clothing, footwear, and accessories. The sale encompasses the entire George range, including women's, men's, and kids' clothing. This presents a prime opportunity for families to stock up on essential winter items and get a head start on their Christmas shopping without straining their budgets.
The discount applies to a vast array of items, from everyday basics and cosy loungewear to weather-ready coats, party-ready dresses, and sturdy boots.
Sale Duration and Key Picks
Shoppers should note that the sale is already underway, having started over the weekend. It is set to continue beyond the main Black Friday and Cyber Monday events, running until Tuesday, 2nd December 2025. This extended timeframe gives customers a better chance to browse and bag their favourite pieces.
We've compiled some of the standout deals from the current selection to help you navigate the offers.
Top Womenswear Deals
The women's collection is filled with festive and practical pieces. Key highlights include the Brown Faux Fur Oversized Short Coat, reduced from £45 to £36, and the elegant Black Sleeveless Sequin Bow Back Mini Dress, now £17.60 after the discount. For a touch of seasonal sparkle, the Cream Fairisle Sparkle High Neck Knitted Jumper is also available for £17.60.
Menswear and Kids' Bargains
The savings extend far beyond womenswear. The menswear collection includes stylish items like the Khaki Fleece Lined Zip Through Jacket, down to £24, and the festive Neutral Christmas Tree Car Knitted Jumper, now just £8.
For children, parents can take advantage of the 20% off school uniforms, making it an ideal time to purchase spares or get ahead for the next term. The Studio Edit Navy Merino Wool Rich Long Sleeve Polo Top for kids is a luxe buy now priced at £19.20.
With the combination of cold weather and the festive party season approaching, these deals are perfectly timed. Given the popularity of the event, key items are likely to sell out quickly, so acting fast is recommended to secure these family fashion bargains.