With summer temperatures soaring, just five fleas on an untreated pet can quickly turn into a major infestation, producing over a million eggs in weeks. Fleas reproduce extremely fast—a single female can start laying up to 50 eggs a day, just 24 hours after mating. In warm, humid conditions like many UK homes in summer, eggs hatch into larvae, develop into pupae, and become adult fleas within weeks, rapidly escalating a small problem into a large infestation if not treated promptly.
Itch Offers Free First Month to Combat Flea Outbreaks
Experts at Itch say pet owners need to treat both their pets and homes regularly. Pet treatments kill adult fleas and stop eggs from developing. A monthly flea treatment keeps pets protected. To make it easier, Itch offers a subscription service that delivers treatments on a regular schedule. The first month is currently offered for free—shoppers only pay £2.99 postage. For ongoing subscriptions, each month costs from £8.50 with free delivery.
Itch tailors the right dose for each cat or dog based on breed and size. Shoppers answer a few quick questions, and Itch recommends the appropriate treatment. The vet-approved treatment contains fipronil, which kills adult fleas, and (S)-methoprene, which stops eggs and larvae from developing. It is proven to treat and prevent infestations and also kills ticks. Owners should also treat their homes with a spray, vacuum regularly, and wash pet bedding at 60°C or above to fully remove fleas.
Thousands of Five-Star Reviews from Pet Owners
Itch prides itself on thousands of five-star reviews. One buyer said: "I have been using this for only a couple of months and I'm very impressed with the results. I have found no fleas on her since using this, unlike some others I have used. My cat hates having flea spot ons, as in the past they have caused irritation to her skin and the loss of her fur. Itch flea treatment works a treat. So easy to use without any issues."
Another added: "Takes the Stress out of flea and worm treatment for my dog. I know that he is due for treatment when it lands on the doorstep and I am confident it is the right dosage for his size, lifestyle and weight." A third stated: "Fantastic... The only product that actually worked."
Alternatives and Considerations
Several well-known flea treatment brands can be used instead of Itch. Frontline, widely available on Amazon, uses the same active ingredient. Advantage is another option, using imidacloprid to treat fleas in cats and dogs. However, these alternatives may require more research to find the right product and dosage, while Itch simplifies the process by matching treatments automatically.
Some buyers were less impressed. One three-star review noted: "Service and delivery excellent. Unfortunately the treatment did not work on my dog." Another delighted customer explained: "At first I was sceptical about paying monthly for treatments but it's actually the best way to do it. The medication arrives monthly and I'm sure I would forget if I relied on myself to keep track of things. Thank you my little girl has no fleas or worms and she's always up to date with her treatments."
Itch offers protection without commitment, allowing customers to pause, move, or cancel their subscription at any time.



