Exclusive Investigation Reveals Extravagant Prices at Celebrity Farm Shop
The Mirror has conducted an exclusive visit to what is widely regarded as Britain's most luxurious farm shop, uncovering a startling array of high-priced items that blur the line between grocery shopping and luxury retail. Daylesford Organic, nestled in the picturesque Cotswolds, has long been a favoured destination for the rich and famous, but our investigation reveals that prices have escalated to astonishing levels.
Jewellery Cabinet with Five-Figure Price Tags
While browsing the store, we found a boutique section connected to the food hall displaying jewellery with eye-watering price tags. A pendant was priced at £4,950, securely housed in a locked cabinet. Nearby, a stone charm fetched £4,050, and another was listed at £3,240. For those on a more modest budget, smaller jewels started at £1,650, still a significant sum for most shoppers.
A frustrated resident from a nearby village expressed dismay, stating: "It's ludicrous – Daylesford started as a simple farm shop selling good quality eggs, bread and milk. Selling extortionate jewellery makes it less accessible and means the prices of everyday items will likely keep going up. I can't imagine who is buying this stuff."
Luxury Beverages and Celebrity-Endorsed Products
Our perusal around Daylesford, located near Chipping Norton, revealed other premium items. A bottle of 36-year-old Scotch whisky was priced at £920, while an extra-large bottle of Taittinger Brut champagne came in at £2,000. The store also supports celebrity-owned businesses, stocking Brooklyn Beckham's £16.50 hot sauce, Cloud 23, and the Princess of Wales' brother James' £25 James and Ella dog food.
Celebrity Clientele and High-Profile Connections
Daylesford Organic is a go-to grocery spot for A-listers such as Simon Cowell and Kate Moss. Other regulars include US talk show host Ellen DeGeneres and TopGear star Jeremy Clarkson. The Beckhams, David and Victoria, who live miles away in the village of Great Tew, are also part of the clientele, amidst their reported feud with son Brooklyn.
Last summer, photos shared on social media showed US Vice President JD Vance's security convoy making a stop at Daylesford. Additionally, superstar singer Beyoncé and husband Jay-Z are reportedly in the process of buying land to build a mega mansion in the nearby village of Wigginton, having visited the site by helicopter during her Cowboy Carter World Tour.
Architectural Plans and Exclusive Amenities
Architectural plans obtained exclusively by the Mirror describe Beyoncé and Jay-Z's prospective home as a "spectacular rural estate" offering "seamless indoor-outdoor living, combining timeless materials with contemporary architecture." The document adds: "Designed to integrate with the natural landscape, the property offers a striking architectural statement, blending contemporary style with sustainable practices." Private members club Soho Farmhouse, which hosted the Duchess of Sussex's hen do, is located close by, further highlighting the area's exclusive appeal.
Daylesford Organic has been approached for comment by the Mirror regarding these findings. The store's evolution from a simple farm shop to a luxury destination raises questions about accessibility and pricing in high-end retail environments.
