Morrisons milk chocolate digestives have been crowned the best supermarket alternative to McVitie's in a taste test, scoring a perfect five out of five and costing 60p less than the original brand. Emily Malia, testing for Express.co.uk, found the Morrisons biscuit at £1.20 per pack to be the closest match in texture and flavour, describing it as having that iconic 'bitty' taste that makes a digestive unique.
Test Details and Methodology
Malia purchased milk chocolate digestives from five supermarkets: Sainsbury's (£1.25), Morrisons (£1.20), M&S (£1.25), Lidl (89p), and Asda (£1.25). A standard pack of McVitie's Milk Chocolate Digestives costs around £1.85. Each biscuit was rated on a five-star scale for taste, texture, and overall similarity to the original.
Results by Supermarket
Sainsbury's - 3/5 – Smaller than McVitie's with a harder crunch and plainer biscuit flavour. The chocolate was described as 'more milk, less chocolate,' lacking a strong cocoa taste.
Morrisons - 5/5 – Same size as a standard digestive with pressed lettering. The texture and 'bitty' flavour closely matched McVitie's, and the chocolate was more pronounced than other options. Malia noted she 'could have eaten the whole pack.'
M&S - 3/5 – Crunchier texture reminiscent of a Hobnob rather than a digestive. While the chocolate tasted closest to McVitie's, the biscuit's harshness prevented it from being a true replica.
Lidl - 2/5 – Packaging closely resembled McVitie's, but the biscuit had a much thicker chocolate layer that tasted 'cheap' and overpowering. The biscuit itself was plain.
Asda - 4/5 – Perfect size and darker biscuit colour similar to the original. The chocolate layer was thinner than others, but the biscuit delivered a similar aftertaste to McVitie's, making it a good cheaper alternative.
Impact and Recommendations
The winner, Morrisons, offers a 60p saving over McVitie's, making it a budget-friendly option for digestive lovers. Malia said the results 'took me by surprise and may have changed my future biscuit purchases forever.' For those seeking a close replica, Asda's version scored 4/5, while Lidl's 89p option was the cheapest but scored lowest.
