Boots has cut the price of the Oral-B iO3 Electric Toothbrush Christmas Edition from £160 to £55, applying a double discount ahead of Christmas. The retailer first reduced the gadget to £65 and then knocked a further £10 off, bringing the total saving to £105.
A premium clean at a lower price
The iO3 model features Oral-B's most advanced cleaning technology, combining gentle micro-vibrations with a dentist-inspired round brush head. It offers three cleaning modes: sensitive, daily clean and whitening, and is designed to deliver a professional, purifying clean each day.
The toothbrush includes a 360-degree Visible Gum Pressure sensor that monitors brushing habits and provides real-time feedback on whether the user is pressing too hard, too softly, or with the right amount of pressure. A built-in two-minute timer alerts the user every thirty seconds to move to the next quadrant of the mouth.
Other Oral-B deals at Boots
Shoppers can also pick up the Oral-B iO2 Electric Toothbrush Christmas Edition, reduced from £100 to £35. This model combines gentle micro-vibrations with a round brush head, features a one-touch button and quiet sound, and its battery lasts up to four weeks on a single charge.
The Oral-B iO6 Black Lava Electric Toothbrush has been dropped from £300 to £120, a 60% saving. It uses artificial intelligence to recognise brushing style, offers five brushing modes, and has an interactive display that signals brushing modes and head replacement reminders.
Electric toothbrush deals elsewhere
On Amazon, the Philips Sonicare 2100 Series Electric Toothbrush has been reduced by 50% from £59.99 to £29.99. It delivers 31,000 bristle movements per minute and uses Sonicare Fluid Action technology for up to three times better plaque removal than a manual toothbrush. It features two intensity settings, an EasyStart programme, a SmarTimer with BrushPacer, and a battery lasting up to 14 days.
At Argos, the Philips Sonicare Series 9000 Pink Electric Toothbrush costs £164.99. It comes with a C3 Premium Plaque Control brush head and offers four modes, plus a built-in pressure sensor that adjusts power levels when too much force is applied.
Shopper feedback on the iO3
The iO3 Electric Toothbrush Christmas Edition holds an overall star-rating of 4.7 out of five based on almost 70 reviews at Boots. One shopper said: "My teeth are the cleanest they’ve ever been, really good for plaque. Fresh breath. This is everything you want in a toothbrush."
Another wrote: "The IO3 toothbrush by Oral-B is a great toothbrush for ensuring your teeth are clean everyday. I use it and love the feature where it tells you where it is brushing just right, too light or too harsh." A third added: "This toothbrush has exceeded my expectations... Most of all, my teeth feel so clean."
Some reviewers noted drawbacks, including the lack of a plug adapter and unclear battery indicators. One shopper commented: "The only downside is that there isn't a plug adapter as with other brushes. It's a round, two pin plug so you need to buy one." Another said: "My only bugbear is that it doesn’t indicate clearly when the battery is running out. It literally just stops working."
