B&M Launches Budget-Friendly Travel Backpack for Summer Holidays
Discount retailer B&M is targeting holidaymakers with a new affordable travel backpack, priced at just £10, which it describes as an essential item for short trips and city breaks. The retailer emphasises that this sleek and stylish bag can help travellers pack with ease, simplifying their travel experience ahead of the busy summer season.
Airline-Friendly Dimensions and Design Features
The backpack measures approximately 40 x 30 x 20cm, a size specifically crafted to fit under the seat as a free personal item on several major airlines. This includes Ryanair, with its regulations effective from 2025, as well as Wizz Air. It is also suitable for EasyJet, which permits bags up to 45 x 36 x 20cm, and Vueling, making it a versatile choice for budget-conscious flyers.
Available in green and black, the bag boasts multiple compartments to organise essentials efficiently. B&M's product description highlights: "Pack for your next trip with ease with our stylish Men's Backpack. Featuring a sleek design with multiple compartments and handles to simplify your travel experience. Essential for city breaks, short trips, or last-minute adventures." Shoppers can purchase the backpack directly from B&M stores.
Alternative Travel Bag Options from B&M
For those seeking variety, B&M offers additional travel solutions. An Under Seat Bag is available for £8 in cream or black, featuring multiple compartments, a detachable cross-body strap, and a convenient carry handle. The product description notes it as an essential travel companion for summer holidays or weekend adventures, appealing to shoppers who prefer more colour options.
Another backpack, also priced at £10, comes in cream and black with a main compartment and multiple zipped pockets for easy access to documents and belongings. These alternatives provide budget-friendly choices for different travel needs.
Competitor Offerings and Customer Feedback
Elsewhere in the market, Dunelm sells a popular Constellation Cabin Holdall for £12, crafted from durable polyester with a minimalist design that meets standard cabin requirements. It includes multiple easy-access pockets and an adjustable shoulder strap, though some reviewers have noted issues with strap comfort.
To date, the Dunelm bag has an average rating of 4.7 out of five from customers. One reviewer praised its capacity, stating: "Well made, good quality bag. Holds a lot more than I thought it would." Another mentioned its utility as a hospital bag, while a mixed review pointed out: "One drawback is the shoulder strap - there is no padding and the strap cuts into your skin."
Overall, B&M's focus on affordable, airline-compliant travel bags positions it as a key player for summer holiday essentials, catering to the growing demand for practical and stylish luggage options without breaking the bank.



