B&M shoppers have expressed feeling 'ancient' after young customers were left puzzled by a £20 point-and-shoot digital camera being sold by the retailer. The discount chain is offering the camera in black or pink, sparking nostalgia among older shoppers but confusion among younger generations.
TikTok user @_emilydooganx showcased the camera in a video, writing: 'Run don't walk to B&M. Digital camera for £20!' The post received positive reactions, with comments like 'Ok this is my sign' and 'Needed.' However, some viewers were unsure how the device works, asking questions such as 'How do you get the photos?' and 'How do you link to your phone?'
Other commenters remarked on the generational divide, with one saying: 'The fact people don’t know how to get the photos off these is concerning.' Another added: 'Ahh, we’ve finally hit the point where people don’t know how to take photos off of a digital camera.' A user explained: 'Guys it’s called an SD card like a USB stick and you take it out the camera and stick it onto your laptop or a phone extension.'
Many shoppers shared their nostalgia, with one commenting: 'I feel old I used to carry one of these round when I was a teenager.' Another said: 'Now I feel ancient digging out my old digital camera from storage from when I was a teenager in the early 2010s.' Some noted that their childhood technology is now being marketed as nostalgic, with one viewer stating: 'It’s crazy technology from my childhood is being marketed as nostalgic crap.'
B&M also offers other cameras, including the £29 Cylo Instant Print Camera and the £25 Vibes Instant Print Camera, which uses inkless thermal printing technology to produce black-and-white prints instantly.
