B&M has launched a pumpkin-shaped cast iron casserole dish for just £18, offering shoppers a saving of £281 compared to the similar Le Creuset version priced at £299. The new item has sparked excitement among customers eager to get an autumnal look without the luxury price tag.
Autumn arrives early at B&M
Despite the summer heatwave, B&M has begun stocking autumn-themed homeware. A TikTok account that regularly shares new supermarket finds posted about the orange pumpkin casserole dish, captioning it: "Autumn has landed at @bm_stores." The post featured images of the dish alongside other new seasonal items.
The dish is almost identical in appearance to Le Creuset's iconic pumpkin casserole, which is a limited-edition version of its classic cast iron cookware. Le Creuset's standard casserole dishes range from £174 to £415, depending on size and collection.
Why Le Creuset costs more
Le Creuset's higher price reflects its reputation for durability and quality. The French brand, founded in 1925 in Fresnoy-le-Grand, uses a single-use sand mould casting process and rigorous multi-layer enamel quality control. It also offers a lifetime warranty, allowing replacements if a product breaks. The brand has become a status symbol, evidenced by shoppers rushing to an outlet sale in Yorkshire last year, requiring police intervention.
B&M's cookware has often been compared to Le Creuset, with its colourful cast iron pieces offering a budget-friendly alternative.
