Bestway Wholesale has strengthened its field sales operation for independent retailers by appointing 23 dedicated territory sales managers. The new managers are intended to help independent retailers increase sales and profit, with a structure designed to support independent operators with more face-to-face engagement and practical advice.
New Management Structure
The 23 area managers will be supported by two field sales managers covering the North and South, reporting to a national retail controller. The idea is that the new managers will work closely with retailers to understand their individual needs.
Support will include reviewing product ranges and category performance, identifying gaps, and improving promotions.
Company Commitment
Dan Lewis, sales director for Bestway Wholesale and Bestway Retail, said: “Independent retailers are at the heart of our business, and we recognise the important role we play in helping them remain competitive and profitable.
“Our ambition is simple: to help our customers sell more, make more and save more. That means going beyond supplying great products at competitive prices and ensuring retailers have access to the right advice, insight and support to grow their businesses.”
Addressing Retail Challenges
Bestway said one of the reasons it has made the change is that it recognises that retailers face rising costs, changing consumer habits and increased competition.
Naser Khan, managing director at Bestway Wholesale, said: “Independent retailers are the backbone of communities across the UK, and their success is fundamental to our own.
“We know the challenges they face and we are committed to investing in the people, services and capabilities that will help them compete and grow.
“Strengthening our field sales operation is an important part of our wider growth strategy and demonstrates our continued commitment to independent retail.
“We want every customer to see Bestway as a trusted business partner, one that understands their needs, delivers value and actively supports their long-term success.”
