Amazon Prime Day 2026 officially begins at midnight on 23 June, but early deals are already available. As a shopping editor, I have tracked significant discounts on popular items including the Dyson Airwrap, Ninja air fryers, and Nintendo Switch 2 consoles. The event runs from 23 to 26 June and is exclusive to Prime members. Thousands of deals are expected across categories such as beauty, tech, and home appliances.
Early Amazon Prime Day Deals at a Glance
Key early discounts include:
- Apple AirPods 4 wireless earbuds: Was £119, now £79 (33% off)
- Ninja Foodi Dual Zone Digital Air Fryer: Was £199, now £129 (35% off)
- Ring Video Doorbell: Was £79, now £39 (51% off)
- Ninja Creami Ice Cream Maker: Was £249, now £199 (20% off)
- Shark Stratos Cordless Vacuum: Was £399, now £210 (47% off)
Top Early Prime Day Deals
Apple AirPods 4 Wireless Earbuds
The all-new Apple AirPods 4 are discounted to £79, the lowest price in the last 30 days. According to Daisy Lester, Shopping Editor, "Apple AirPods are always among the most popular products discounted each Amazon Prime Day." Further price cuts may appear during the main event.
Dyson Airwrap i.d
The Dyson Airwrap i.d, an AI-powered hair styling tool, is now £429.99, down from £479.99. It works with a Bluetooth app to adjust heat and airflow for curls or blow-dries. Lester notes, "I use mine for everything from drying and taming frizz, to curling and sleek looks – it’s that versatile."
Ninja Foodi Dual Zone Digital Air Fryer
This air fryer with dual drawers is reduced to £129 from £199. It allows cooking a full meal at once or separating meat and vegetables. "It’s a deal worth snapping up before it disappears," says Lester.
Ring Video Doorbell
The newest-generation Ring Video Doorbell is now under £40 at £39 (was £79). It features 2k video quality, zoom, and two-way talk for real-time communication.
Ninja Creami Ice Cream Maker
Discounted to £199 from £249, this appliance makes ice cream, gelato, sorbet, frozen yoghurt, and milkshakes. "A heatwave saviour," Lester describes it.
Shark Stratos Cordless Vacuum
This cordless vacuum is £210, down from £399. It includes an anti-allergen seal, anti-hair wrap technology, 40 minutes of run-time, a charging dock, and an auto-empty function.
Amazon Fire TV Stick 4K Plus
Reduced to £39 from £59, this streaming device offers Dolby Vision/Atmos and HDR10+ support, turning a standard TV into a smart TV.
De'Longhi La Specialista Arte Barista Bean to Cup Espresso Machine
Discounted by 30% to £334.99 (was £529.99), this machine has eight grind settings and thermoblock technology for optimal coffee brewing temperature.
Medicube Salmon DNA PDRN Pink Collagen Jelly Gel Masks
These Korean beauty masks are now £10, down from £16 (41% off). They contain Salmon DNA PDRN and low molecular collagen, leaving skin smooth and radiant. Lester notes they are "rumoured to be loved by Hailey Bieber and Meghan Markle."
When is Amazon Prime Day 2026?
Amazon Prime Day 2026 runs from 23 to 26 June, starting at 12:01am on Tuesday 23 June. This is one of the earliest slots for the event. The retailer has promised daily themed offers including short-lived deals on new product launches, top 100 picks, and "epic Prime deals." Based on previous years, steepest discounts are expected on luxury beauty, home appliances, and tech.
What is Amazon Prime Day?
Prime Day is an exclusive shopping event for Amazon Prime members, offering limited-time deals from major brands. It began on 15 July 2015 for Amazon's 20th birthday and now occurs three times a year: summer, October (unofficial start of Christmas shopping), and spring as Prime Big Deal Days.
