Although it may seem early, retailers are already preparing for the 2026 beauty advent calendar season. Liberty London has opened its waitlist, revealing a preview of its offering worth over £1,300, featuring brands like Augustinus Bader and Grown Alchemist. Harrods has also begun inviting customers to join its rewards programme for early access.
Liberty's calendar, launched over a decade ago, offers 21 full-sized products and seven fragrances from names such as Sunday Riley and Violette FR, with a total value exceeding £1,300 for a purchase price of £285. The retailer promises 26 products not found in competitor calendars.
Harrods' calendar is highly anticipated, having sold out first last year. It blends premium brands like La Mer and Tatcha with high-street favourites like Mac and Bobbi Brown. Predictions for 2026 include exclusives such as Matiere Premiere blackcurrant EDP and new additions from Beauty Works and Korean perfumers BORNTOSTANDOUT.
Space NK's 2025 calendar featured the most full-size items and sold out quickly. For 2026, new brands like Biodance and Takami are expected, alongside returning favourites such as Phlur and Refy. Joining the free Ndulge programme may provide early access to details.
Cult Beauty's calendar typically mirrors Space NK's, highlighting the year's top launches. Anticipated inclusions for 2026 include Gisou hair and body mists, Dr. Barbara Sturm bronzing drops, and more K-beauty products. The calendar is expected to feature 40 products, continuing its tradition of fresh, sought-after items.
