Asda has launched two new beauty ranges: Glow Theory, a Korean-inspired skincare line, and Luxe Lab, a science-backed haircare line. The products are now available in stores and online, with prices starting from £4 for skincare and £4.77 for haircare.
Glow Theory Skincare Range
Glow Theory is a skincare range grounded in the belief that healthy skin comes from understanding, balance, and consistency. Infused with proven ingredients like PDRN, centella, collagen, hyaluronic acid, and rice extract, the vegan-friendly formulas aim to achieve a Korean glass skin glow. The minimalist, pastel-toned packaging reflects South Korea's clean skincare aesthetic.
Products range from £4 to £6, with the full eight-step routine costing £40. The range includes a Cloud Foaming Cleanser, Glazed Milk Cleanser, Melt The Day Away Cleansing Balm, Glass Skin Hydra Cream, Radiant Renewal Gel Peel Mask, Radiance Repair Serum, Pout Perfect Peptide Lip Treatment, and Clarifying Pads.
Luxe Lab Haircare Range
Luxe Lab brings salon-like results from home, with three sub-collections targeting different hair needs. Bounce Boost is for limp, fine hair; Colour Lock protects colour from fading; and High Shine provides a glossy, frizz-free finish. Each sub-line includes four products, with prices from £4.77 to £5.97.
Key ingredients include keratin, glycerol, pro-vitamin B5, argan oil, and silk proteins. Products include shampoos, conditioners, root lift spray, hair mousse, hair mask, leave-in conditioner, hair halo, and scalp serum.
Full Product List
Glow Theory Skincare:
- Cloud Foam Cleanser, 150ml – £5.00
- Glazed Milk Cleanser, 100ml – £5.00
- Melt The Day Away Cleansing Balm, 50g – £6.00
- Glass Skin Hydra Cream, 50ml – £5.00
- Radiant Renewal Gel Peel Mask, 100ml – £5.00
- Radiance Repair Serum, 30ml – £5.00
- Pout Perfect Peptide Lip Treatment, 10ml – £4.00
- Clarifying Pads, 60pcs – £5.00
Luxe Lab Haircare – Bounce Boost:
- Shampoo, 250ml – £4.97
- Conditioner, 250ml – £4.97
- Root Lift Spray, 250ml – £5.97
- Hair Mousse, 200ml – £4.77
Luxe Lab Haircare – Colour Lock:
- Shampoo, 250ml – £4.97
- Conditioner, 250ml – £4.97
- Hair Mask, 275ml – £4.97
- Leave In Conditioner, 250ml – £5.97
Luxe Lab Haircare – High Shine:
- Shampoo, 250ml – £4.97
- Conditioner, 250ml – £4.97
- Hair Halo, 250ml – £5.97
- Scalp Serum, 90ml – £5.97
Beauty fans can find both ranges in Asda stores and online now.
