Asda has ignited a storm of anger among its customers after rolling out a new trolley policy that many shoppers are calling "ridiculous" and "unfair." The supermarket chain, known for its budget-friendly prices, is now facing backlash as frustrated customers threaten to take their business elsewhere.
What’s the New Policy?
The controversial change requires shoppers to insert a £1 coin to unlock a trolley, a move Asda claims is to reduce abandoned trolleys and improve store efficiency. However, customers argue that the policy is inconvenient and penalises those who don’t carry cash.
Customer Reactions
Social media has erupted with complaints, with one shopper tweeting, "Absolutely appalled by Asda’s new trolley rule. Not everyone carries change!" Another wrote, "This is the last straw—I’m switching to Tesco."
Many have pointed out that rival supermarkets like Aldi and Lidl already use a coin system but offer alternatives, such as trolley tokens or contactless payments. Asda’s lack of flexibility has only fuelled the frustration.
Asda’s Response
When approached for comment, an Asda spokesperson defended the policy, stating, "The £1 trolley system helps us manage trolleys more effectively and ensures a better shopping experience for all." However, shoppers remain unconvinced, with some vowing to boycott the store until the policy is reversed.
Will Asda backtrack, or will customers have to adapt? For now, the debate rages on.
