Supermarket giant Asda has issued an urgent update for its online customers, launching a limited-time money-saving offer and revealing a significant technological upgrade hitting hundreds of its stores.
Limited-Time Online Shopping Deal
Asda announced today that shoppers can secure a £10 discount on their next online grocery shop. To activate the saving, customers must use the promotional code ASDA10OFF at the checkout. However, the supermarket has urged shoppers to act quickly.
An Asda spokesperson confirmed the offer is strictly limited to the first 60,000 customers who use the code, operating on a first-come, first-served basis. The voucher requires a minimum spend of £50 and is available to both new and existing customers.
This promotion coincides with Asda's ongoing Black Friday event, where deals are already live on asda.com across a range of categories, including toys, homeware, kitchen appliances, and electronics.
Digital Price Tag Technology Arrives
In a separate but major operational shift, Asda is introducing digital price tags to the shelves of 250 of its Express convenience stores. This move follows similar implementations by retailers like Lidl and Currys.
The new electronic shelf-edge labels (ESLs), powered by retail technology firm VusionGroup, will replace paper tags. Approximately 2,800 individual labels will be installed in the initial rollout, eliminating the need for staff to manually update prices.
Joseph Sutton, Asda Express’s Vice President, stated: "We’re continuing to invest in enhancing our stores, and the launch of cutting-edge technology across our Express estate is proof of this."
Benefits and Future Plans
The new technology does more than just display prices. It can also show detailed allergen information via QR codes, as well as product weight and unit pricing. Asda emphasised that this innovation is designed to free up staff time, allowing colleagues to focus more on customer service, managing deliveries, and restocking shelves.
Critically, the supermarket has confirmed it has no plans to reduce staffing levels as a result of this technological adoption. Furthermore, the company stated it will not be introducing "dynamic pricing"—a practice that allows for real-time price fluctuations based on demand.
This initiative is part of a broader turnaround strategy for the grocer, which has also included price cuts on numerous products to attract budget-conscious shoppers. Asda plans to open up to 20 new convenience stores before the end of the year.
