Amazon has released its Toys We Love list for 2026, featuring 13 must-have presents ranging in price from £8.90 to £200, with five gifts available for under £15. The selection, chosen by Amazon's toy experts, aims to simplify Christmas shopping by offering presents suited to different ages, interests and budgets.
Standout picks include a new twist on the classic UNO card game, a Playmobil space rocket for aspiring astronauts and a Lexibook StarCam for young photography enthusiasts. The list also features creative building kits, surprise collectibles and imaginative playsets designed to keep children entertained well beyond Christmas morning.
Affordable options and top picks
Among the most affordable items are the USAopoly Flip 7 With A Vengeance card game at £8.90, Mattel Games Liar's UNO Card Game at £9.51, Disney Yuyus – Winnie the Pooh at £12.98, STARBOX Nook Series 1 at £12.99 and LEGO Botanicals Rocking Plants at £13.49. Higher-priced items include the Playmobil Space ESA Mars Research Rocket at £40.99, the Pokémon TCG: Mega Moonlit Tin – Mega Gengar ex at £43.08 and the Schleich Horse Club at £68.99.
The most expensive items on the list are the LEXIBOOK ELO-StarCAM at £100.15, the Mattel Brick Shop Hot Wheels Lamborghini Miura at £119.99 and the Amazon Kids Tablet 8 (newest gen) at £199.99.
Charity partnership continues
For the fourth consecutive year, Amazon is donating hundreds of this Christmas' most sought-after toys to families struggling with the cost of living through its partnership with charity The Multibank. The presents will be delivered in a giant toy chest to six Multibank sites across the UK, including London, Greater Manchester, Birmingham, Tees Valley, Fife and Swansea, before being distributed to families in need.
The charity, which provides everything from nappies and toiletries to household essentials, has already distributed more than 23 million items, supporting over three million families across Britain.
What the experts say
Andrew Wright, EU director of toys at Amazon, said: “Our Toys We Love list brings together some of the year’s most exciting must-haves, giving shoppers inspiration to find the perfect Christmas gift. From family games and trending collectibles to toys that spark imaginative play, we’ve hand-picked something for different ages, interests and budgets. Once again, we’re proud to be donating hundreds of toys from this year’s list to Multibanks across the UK, helping families make Christmas that little bit more special.”
Bob Garmory OBE, chief executive officer at The Multibank, added: “For families facing financial pressures, this time of year can be particularly challenging, with the rising cost of everyday life making it harder to create special moments for their children. That’s why the continued support of Amazon is so important, helping us reach families who need it most. We’re delighted to be able to distribute some of the year’s most sought-after toys, bringing a little extra joy to families and helping more children experience the excitement and happiness that every child deserves.”
Amazon's full Toys We Love 2026 selection is available at www.amazon.co.uk/toyswelove2026, alongside its downloadable Kids Toys Book, with fast delivery options available for shoppers hoping to avoid a last-minute Christmas panic.
