Amazon Prime Day 2026 has officially begun, with the four-day sale running from Tuesday, 23 June, through Friday, 26 June. The event features a constantly updating stream of discounts across nearly every department, from electronics and home appliances to beauty and smart home tech.
Early deals include reductions on iPads, Kindles, cordless vacuums, headphones, air fryers, and more. Brands such as CeraVe, Nike, Bose, Sony, and Ring are among those with discounts, alongside Amazon's own devices. The sale moves quickly, with deals appearing and disappearing throughout the day as stock levels and demand shift.
Notable offers include the Amazon Echo Dot (5th gen) for under £30, the iPad Air M3 at 29% off, and the Sony Bravia 8a TV with a saving of over £900. FC 26 for Nintendo Switch and PS4 is reduced by more than 50%, while the Ring Plus wired doorbell is 65% off. Shokz OpenRun Pro 2 earbuds and the Nespresso Vertuo Next coffee machine are also discounted by 40% and 60%, respectively.
As always, some of the strongest reductions appear early on, particularly for high-demand tech and home appliances. Shoppers are advised to act quickly on wishlist items, as deals may not last long.
