Amazon has confirmed it will discontinue its 'Try Before You Buy' service for Prime members, a move that has disappointed many shoppers. The perk allowed customers to order clothing, shoes, and accessories, try them at home for seven days, and only pay for items they kept.
The retail giant cited advancements in artificial intelligence and improved sizing recommendations as reasons for the phase-out. A spokesperson said: 'Given the combination of Try Before You Buy only scaling to a limited number of items and customers increasingly using our new AI-powered features like virtual try-on, personalized size recommendations, review highlights, and improved size charts to make sure they find the right fit, we’re phasing out the Try Before You Buy option.'
Shoppers expressed frustration on social media, with one X user calling the service 'a lifesaver' and another lamenting 'RIP Prime Wardrobe – we had a good run.' The change follows similar moves by other retailers, including ASOS charging frequent returners and PrettyLittleThing introducing a returns fee.
Amazon assured customers that standard returns on apparel remain free and unaffected by this change. The 'Try Before You Buy' service will be phased out entirely in the coming weeks.
