Aldi's new toy middle aisle range launches Sunday from £1.69

Aldi's new Entertain the Kids range hits Specialbuys on August 2, with toys from £1.69 including Slime Mart, Huggable Plush and Glow in the Dark Minigames.

Brit Brief 01/08/2026 15:39

Aldi's new toy middle aisle range launches Sunday from £1.69

Aldi has confirmed a new toy range will hit the middle aisle's Specialbuys section from Sunday, August 2, with items starting at £1.69. The German supermarket chain, which operates more than 1,080 stores in the UK, says the collection is designed to encourage sensory, screen-free, interactive play.

The "Entertain the Kids" range includes the Slime Mart (£5.99), which Aldi describes as a "perfect fun and sensory toy, designed to provide hours of squishy, stretchy entertainment, keeping little minds active and hands engaged – without the need for a tablet or TV". The retailer also highlights the Huggable Plush (£9.99), available in characters including hippo, cat and bumblebee.

Glow in the Dark Minigames for £1.69

Another item is the Glow in the Dark Minigames (£1.69), which Aldi describes as an "exciting and cost-effective way to keep boredom at bay", putting a new spin on classics such as four in a row, tic-tac-toe, memory games, card games and dice games.

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Aldi says the Slime Mart taps into the viral TikTok #slime trend, which sees videos garnering up to 465K views. As with all Specialbuys, the range is only available while stocks last.