Aldi forecasts bumper beer sales for England's World Cup quarter-final
Aldi has predicted its biggest beer sales day of the year on Saturday, July 12, as England takes on Norway in the 2026 FIFA World Cup quarter-final. The German supermarket chain, which operates 1,080 stores across the UK, expects a massive surge in sales of beer, pizza, and crisps as fans prepare for the late-night kickoff.
According to Aldi, shoppers are predicted to snap up over 8.2 million beers, 2.1 million pizzas, and 5.7 million packs of crisps across the week. On Saturday alone, almost 2 million beers, 1 million packs of crisps, and 430,000 pizzas are expected to fly off shelves.
Heatwave boosts ice cream sales
The World Cup heroics have coincided with sweltering temperatures across the UK, and with the heatwave continuing, Aldi is also predicting a huge surge in ice cream sales. The chain expects 4.5 million ice creams to be sold this week.
Julie Ashfield, Chief Commercial Officer at Aldi UK, said: "Nothing brings people together quite like an England match, and we're expecting shoppers to be stocking up on all the essentials ahead of kick-off. From beers and pizzas to crisps, we've got everything football fans need for a winning watch party, all at Aldi's unbeatable value."
England's path to the quarter-final
England reached the last eight with a dramatic 3-2 win over Mexico in Mexico City on Monday morning. The team survived a scare after right-back Jarell Quansah was sent off in the 54th minute. A brace from Jude Bellingham and a Harry Kane penalty secured the victory, with tireless defending resisting a late siege from Mexico.
Norway, led by free-scoring talisman Erling Haaland, now stands between England and the semi-final. The match will take place at Miami Stadium in Florida, with kickoff set for 10pm UK time. It will be shown live on ITV.
