Aldi has confirmed that its Lacura Vitabase Face Primer, priced at £4.99, will return to stores as part of the SpecialBuys launching from August 30. The product is frequently compared to Bobbi Brown's Vitamin Enriched Face Base, which retails at £49.
Primer's ingredients and popularity
The Lacura primer contains vitamins C, B and E, shea butter, and hyaluronate, the salt form of hyaluronic acid, which helps draw in moisture, plump the skin and combat dryness. It also features notes of geranium and grapefruit extract.
The affordable product has garnered praise on social media, with beauty enthusiasts snapping it up as a budget-friendly alternative to the Bobbi Brown version.
Shopper and influencer reactions
Content creator Debbi Attwood, who posts as Beauty Glow Girl, recently highlighted Aldi's forthcoming beauty SpecialBuys on Instagram. In her caption, she wrote: "New ALDI Beauty is coming back to the Specialbuys shelves very soon so here are some of my faves and what you should be looking out for in store - save this for your next shopping trip."
On the primer specifically, she said: "The iconic Bobbi Brown Vitamin Enriched Face Base is amazing but pricey. Aldi's Lacura Vitabase is one of the closest affordable alternatives I've come across. Both are designed to hydrate and prime the skin in one step, using ingredients like shea butter and vitamins B and C to create a smooth base for makeup. Whilst you won't get the long-term skincare benefits, for that plump, glowy, makeup ready effect, this is a great swap."
In the comments, followers shared mixed reactions. One said: "Freaking love these products." Another commented: "And Aldi are cruelty free unlike some of the brands featured here!" A third added: "This is great. I really appreciate the transparency with honestly describing how the budget ones compare rather than other reviewers that give unrealistic expectations. I will have to give a lot of these a go." Others expressed difficulty finding the products in local shops and disappointment at limited availability.
Aldi's SpecialBuys and ethical stance
Aldi's SpecialBuys are limited-edition discounted non-grocery items that launch every Thursday and Sunday, featuring everything from homeware and fitness equipment to beauty products. As with all SpecialBuys, items are only on sale "whilst stocks last" and quantities may differ between stores.
Aldi, established in Germany in 1961, has become known for its wallet-friendly essentials and lifestyle ranges. Its own-brand collection is completely free from animal testing, and the company states on its website: "We are proud to have been awarded the gold standard leaping bunny certification across both our household and our health and beauty ranges."
