A new bathroom organiser at B&M is being compared favourably with a premium Next alternative at a fraction of the cost. B&M has launched the 3 Tier Ribbed Storage Tower in black at £14, and it is available for in-store collection only.
The high street chain, which has more than 500 stores nationwide, is known for its wallet-friendly homeware range. The storage unit features a slim black frame with three tiers, providing space for toiletries including shampoo, conditioner, toothbrushes and other everyday bathroom essentials.
What B&M says about the product
Describing the product, B&M said: "Keep your bathroom beautifully organised with this stylish 3 tier storage tower. The ribbed design adds a touch of texture, while the black finish brings a modern look to any space.
Perfect for storing toiletries, towels, and everyday essentials, this tower makes the most of vertical space. A practical addition to bathrooms of all sizes."
The minimalist design and neutral finish are said to make the tower easy to incorporate into a wide range of bathroom styles and décor. Shoppers are advised to check stock availability at their nearest branch before making a trip, using the store finder on B&M's website.
Next sells a similar caddy for £65
The B&M tower bears a striking resemblance to almost identical yet more expensive options on the market. Next, for instance, is selling the Black Rib Storage Caddy for £65 - nearly five times more expensive than the B&M alternative.
"Part of our Rib Collection, our 3 tier storage caddy is the perfect way to keep your essentials tidy and organised," reads the product description on the Next website. "Matching items available. Height 64.5cm, Width 12cm, Depth 25cm."
At a glance, it is incredibly difficult to tell the two apart. The biggest difference, other than the price, is that the Next tower is taller and comes in two different colours - black and natural.
What shoppers say
Shoppers have left positive reviews of the Next version. One wrote: "I needed a small unit for a small room. This fits the bill beautifully. It’s metal which surprised me. Excellent for the money. Looks good. Came in one piece so just unwrap and use. Well packaged."
Another added: "Love this and fits perfectly in my small space. Exactly what I was looking for and the usual Next quality and style."
Meanwhile, a third continued: "I really liked this but chose the natural version instead. This would be nice in a bathroom."
More information on the B&M tower is available on the retailer's website, where buyers can find further product details and browse similar items on sale.
