Consumer group Which? conducted a blind taste test of 10 supermarket own-label sausages alongside The Jolly Hog and Porky Whites, finding that own-brand varieties from Lidl, Aldi, and Morrisons outperformed the branded options.
Top Performers: Lidl, Aldi, and Morrisons
Lidl Deluxe Pork Sausages achieved the highest score of 73%, praised for their juiciness, consistency, and value at £2.49 for 400g. Aldi Specially Selected Pork Sausages scored 72%, described as 'impressive all-rounders' at the same price. Morrisons' The Best Thick Pork Sausages also scored 72%, costing £3.25 for 400g, with testers satisfied with their look, smell, and taste.
Branded Brands Fall Short
The Jolly Hog sausages scored 65%, with testers noting an attractive appearance and aroma but disappointing flavour and a 'too coarse' consistency. Porky Whites also scored 65%, with less than half of testers pleased with the consistency, and deemed short on taste despite looking attractive.
Other Supermarket Options
Asda came fourth, commended for meaty taste and spicing, at £3.17 for 400g. Co-Op sausages fared strongly at £3.90 for 400g, with testers appreciating flavour and consistency, though some desired more flavour.
According to Which?, three own-label sausages earned 'Best Buy' recognition, highlighting that shoppers can find quality without paying a premium for branded products.
