Sainsbury's has introduced beer bundle offers for the World Cup 2026, allowing Nectar Card holders to purchase Budweiser bottles for as little as 50p each. The deals are available both online and in-store, catering to fans who prefer to watch the tournament at home.
Budweiser and Cruzcampo Multi-Buy Savings
The promotion includes a 2 for £20 deal on Cruzcampo Sevilla Lager Beer (12 x 330ml bottles) and Budweiser (20 x 330ml bottles). For Budweiser, the official beer of the FIFA World Cup 2026, shoppers can get 40 bottles for £20, reducing the price to 50p per bottle. The standard retail price for a 20-pack of Budweiser is £18.
Customer reviews on the Sainsbury's website have been positive. One shopper commented: "I bought this one week ago - more affordable than I have seen than other stores." Another added: "I buy this product every time I order online. It's always in date and has an excellent fresh taste!" A third simply said: "Great beer to enjoy on match days." However, one customer noted: "I think this beer is weaker than it used to be."
Larger Cans and Cider Options
For larger gatherings, Sainsbury's also offers two boxes of 15 x 440ml Budweiser cans at £17.50 each or two for £23. Strongbow Dark Fruit Ciders (10-can multipack) are included in the deal, bringing the price to £1 per can. Other lagers such as Fosters and Stella Artois are also featured in the promotion.
Additionally, customers can enjoy 25% off three bottles of wine, and soft drinks are available for younger supporters and designated drivers.
Competing Retailers and Loyalty Scheme
Tesco is also running a Summer of Sport promotion with offers on merchandise, beverages, and snacks. Marks and Spencer offers England-themed T-shirts, caps, and tops for fans.
The Sainsbury's deals are exclusive to Nectar Card holders. The loyalty scheme is free to join, and customers can register online. Exclusions apply, and prices, offers, and availability are subject to change.
