Artificial intelligence is reshaping how we work and communicate, and it is now poised to transform the property market. Traditional portals like Rightmove and Zoopla have long dominated online home searches, but critics argue they are outdated and overly reliant on rigid keywords. Several new AI-powered apps are offering smarter, more personalised alternatives.
Jitty, backed by Google's Gradient Ventures, uses large-language model technology to allow detailed searches. Buyers can specify preferences such as distance to a train station or top schools, and the app reads floor plans and understands photos to provide listings from estate agency websites. It also integrates with L&C Mortgages to check mortgage eligibility.
Property DriveBuy uses geo-technology to let users search for homes near a specific location or along a driving or walking route. The app currently covers London and the Home Counties, with plans for a nationwide rollout. Listings update automatically when new properties come on the market.
Mappa, currently in testing around London, features an AI assistant called Hunter that takes user preferences—including commuting distance—and generates a map of results. It also ranks properties by proximity to schools, shops, and restaurants. MyPorta, launching in early 2026, was created by former Zoopla sales director Mal McCallion and will allow voice searches for features like broadband speeds and commuting distance, plus AI chatbot assistance for pricing and viewings.
HomeHapp AI focuses on prime London properties, letting users make multilingual search requests with specific details like area and budget. The app then produces a shortlist of estate agency listings. Despite these innovations, traditional portals remain dominant; Rightmove and Zoopla have added AI tools such as enhanced keywords and virtual furniture previews.
Paula Higgins, chief executive of the HomeOwners Alliance, said: “These newer platforms are more buyer-led, offering smarter filters, lifestyle-based searches and new ways to discover homes and neighbourhoods that might not stand out on traditional portals. Used well, they can help buyers better understand local markets and uncover opportunities they might otherwise miss.” However, she advises buyers not to rely solely on apps or portals.
