Ford has announced a major overhaul of its European operations, unveiling plans for seven new models, a renewed focus on electric vans, and a range of rally-inspired cars. The strategy, dubbed 'Ready-Set-Ford', aims to reinforce the brand's core strengths: tough work vehicles, fun-to-drive cars, and adventure machines.
The new passenger car line-up will include five all-new models by the end of 2029, featuring a strong rally heritage. A compact Bronco SUV, built at Ford's Valencia plant from 2028, will offer a plug-in hybrid powertrain. A small electric hatchback, likely based on the Renault 5 and possibly reviving the Fiesta badge, will be followed by a small electric SUV and two multi-energy crossovers.
Ford Pro, the commercial vehicle division, remains the backbone of the business, having been Europe's best-selling commercial vehicle brand for 11 consecutive years. The new Transit City, an all-electric van for urban fleets, will offer a range of up to 158 miles and arrive later this year. At the other end, the Ranger Super Duty targets emergency services and military buyers with a 4.5-tonne towing capacity and near two-tonne payload.
Connected services are a key part of Ford's strategy, with over 1.2 million commercial customers linked through vehicle systems that send nearly six million health signals daily. Ford claims its services provided almost one million extra days of vehicle uptime last year, and new Dealer Uptime Services have cut repair times by up to 50% in trials.
Ford also called for more flexible emissions regulations in Europe, citing challenges with charging infrastructure and customer demand. The company's UK sales have fallen 1.69% so far this year as Chinese brands gain market share.
