England fans at BOXPARK Camden were among the first to try Red Bull's new Radler, a blend of Red Bull Summer Edition Citrus Zest with lager or 0% lager, during the World Cup quarter-final against Norway on 12 July 2026.
Launch Event at BOXPARK Camden
Football supporters gathered at the venue to watch the match, with the Red Bull Radler served as part of the match-day experience. The drink combines the crisp character of lager with vibrant citrus flavours including lemon, lime, Japanese sudachi, pomelo and citrus peel.
According to Red Bull, the launch comes as refreshing citrus flavours and low- or no-alcohol options grow in popularity, with consumers seeking lighter drinks that still offer strong flavour.
Partnership with BOXPARK
Red Bull partnered with BOXPARK to offer the Radler across its venues in Camden, Shoreditch, Wembley, Croydon and Liverpool. The drink will be available throughout the summer, giving fans a chance to try the new twist on a classic refreshment.
Supporters at BOXPARK Camden enjoyed the drink while watching England take on Norway, with the venue hosting a lively crowd for one of the tournament's biggest moments.
Recipe and Availability
The Red Bull Radler can also be recreated at home by combining an ice-cold can of Red Bull Summer Edition Citrus Zest with a choice of lager or 0% lager. Whether enjoyed during live sport, a summer gathering or a relaxed evening outdoors, the new serve aims to become a standout seasonal drink.
