A third of adults who work remotely admit to switching off their camera to indulge in a snack, according to a study. Half confess to snacking more when working from home than in a traditional office environment, citing the kitchen being nearby (43%), boredom (38%), and feeling they have earned a reward (29%) as the main reasons.
Poll reveals unusual snacking locations
The poll of 2,000 Brits found 49% agree there are very few locations where they would consider it unacceptable to eat a snack. Respondents owned up to eating treats in a host of unusual places, including while waiting for a job interview, on a rollercoaster, or even at the top of a volcano.
The research was commissioned by Little Moons, which has teamed up with Amber Rose Gill for its First in My Bloodline campaign, exploring the unexpected places Gen Z now snack where parents or grandparents would not. As part of the campaign, the Love Island winner was challenged to eat Mini Moons, miniature mochi bites, while wing walking.
Generational divide in snacking habits
Milly Tuck, spokesperson for the brand, said: "Busy lifestyles coupled with our appetite for interesting and viral snacks means that snacking has become far more embedded into people's daily routines, with many happy to enjoy a quick bite wherever they happen to be."
The research also found 19% of people have secretly brought snacks to a friend's house, while a further 14% have considered it. Reasons include trying to avoid going hungry (53%), not wanting to ask for food (34%), and because their friend always has boring snacks (18%).
There were noticeable generational differences, with 50% of Gen Zs claiming they have eaten a snack somewhere they believe their parents or grandparents would never. Conversely, just 19% of Boomers thought the same, according to data from OnePoll.com.
Gen Z emerge as most adventurous snackers
Gen Z emerged as the most daring snackers, with 63% describing themselves as adventurous, while only 10% of Boomers felt similarly. The younger generation were also more likely to eat snacks in unconventional settings, with 47% snacking while walking, 25% while waiting for appointments, and 16% during calls or meetings.
By comparison, only 27% of Boomers eat while walking, 5% while waiting for an appointment, and just 2% during a call or meeting.
Little Moons' Milly Tuck added: "One of the most interesting findings was the clear generational divide in snacking habits. Younger adults were far more likely to describe themselves as adventurous and were more open to trying newer foods and flavours. Our campaign celebrates just this - the new and sometimes bizarre places that Gen Z will snack versus their parents or grandparents."
