A former care worker who earned £9 an hour now brings in £55,000 a month after swapping her job for reselling clothes. Madi Donohoe, 22, from Frinton, Essex, struggled with the constraints of her 9-to-5 due to health conditions including chronic pain and fibromyalgia. After six months, she handed in her notice in December 2022 with no clear plan.
From £9 an hour to £55,000 a month
Shortly after leaving her job, Madi bought a pair of 'ugly' trainers from a Nike outlet for £25 and sold them on Vinted for £50 – double what she paid. She then bulk-bought Jibbitz for Crocs from Temu for £2 each and sold them for £4. Around a year later, in late 2023, she discovered Tilt, a live auction app where sellers host real-time sales. In her first month, she made £800 profit; in her second month, £5,400.
Madi now averages £55,000 a month from reselling. From November 2025 to June 2026 she made £513,000. She sells everything from £15 badges to £2,000 prototype jackets, with live auctions attracting up to 1,000 viewers. She sends around 200 parcels a week and even pays someone to pack them for her.
Finding a niche in Stone Island
Madi identified a gap in the market for Stone Island clothing. She bought items from vintage shops and marketplaces and threw herself 'headfirst' into reselling. She now works with suppliers to source the best pieces and has loyal customers who spend thousands each month.
The secret to success
She said: 'Reselling has given me so much freedom. I was having to call in sick a lot in my old job, which I never wanted to do, and now I don't have to worry about that. It's given me the chance to have the best quality of life I can have. Tilt is so good because you can sell five things in 10 minutes, unlike places like eBay, where you have to wait days for things to sell. I think I've had so much success because I've taken things slow and steady and not pushed myself. Some people get really money hungry and rush into things, which can end up being costly, whereas I'm laid back and go with the flow.'
Madi does around two live streams a week, each lasting three to five hours, and spends the rest of her time sourcing clothes. She described her old care job as 'awful; we were understaffed and underpaid,' and says reselling has given her the quality of life she needs with her health conditions.
