Nearly a quarter of adults in England did not drink alcohol in 2024, according to a new NHS survey of 10,000 people. The figure rose to 24%, up from 19% in 2022, with young people leading the trend. Generation Z had the lowest proportion of frequent drinkers at 10%, compared to 34% among 55-64 year olds and 37% among 65-74 year olds.
The shift is largely cultural, though the cost of living also plays a role. Experts note that being drunk is no longer seen as cool among younger Britons. This marks a significant change for a country historically shaped by alcohol consumption, raising questions about what future socialising will look like.
Women are slightly less likely to drink than men, the survey found. The decline in drinking is seen as positive for public health, reducing pressure on the NHS and helping people maximise life expectancy. However, it poses challenges for the drinks industry and for youth culture, which has long revolved around alcohol.
Observers wonder what Saturday nights will look like for future generations without alcohol as a central feature. While older generations recall drinking stories, young people today are more health-conscious and focused on self-optimisation. The trend suggests a lasting shift away from alcohol in British social life.
