Uber Eats has unveiled what it describes as a 'world-first' 26-stop tasting menu for runners, with the first 100 finishers winning more than £250 each. The route, called the Morsel Marathon, covers 7.2 miles and takes in 26 venues across London, designed to be walked, jogged, or sprinted.
The event was launched with the help of some of London's leading grassroots run clubs, who swapped personal bests for pizza, gyoza, artisanal pastries and green juices. The route was mapped with running community icon Charlie Dark MBE, who founded the alternative running movement Run Dem Crew in 2023.
Route Highlights and Prize
Each stop has been selected to showcase London's food scene, including mainstays such as Wagamama, Pizza Pilgrims, Joe & The Juice and Gail's. Independent favourites are also included, such as fried chicken chain Coqfighter, Asian restaurant Murger Han and deli favourites Sandwich Sandwich.
The first 100 people to complete the full route and tag their Strava activity to @UberEats_UK on Instagram will unlock £262 in Uber Eats credit to fuel their recovery.
Community Impact
Charlie Dark said: "Running has never just been about putting one foot in front of the other because it's about culture, discovery, and seeing your city through a different lens. The Morsel Marathon takes that ethos and dials it up to eleven."
He added: "We've built a route that celebrates street culture, brings people together and proves the best way to explore London is with a pair of running shoes and an appetite."
The Morsel Marathon also aims to help feed Londoners in need, with Uber Eats partnering with food redistribution charity City Harvest to donate 150,000 meals. Donna Beetham, head of fundraising at City Harvest, said: "London is a city that loves food but it is also a city where too many people are struggling to access it."
Beetham added: "That's why this partnership with Uber Eats matters. The donation of 150,000 meals will help City Harvest support communities across the capital at this particularly challenging time of year. The Morsel Marathon turns a celebration of London's food culture into something with a much bigger impact."
The complete Morsel Marathon route is now open to the public to try, whether tackling all 26 stops in one go or breaking it into bite-sized weekend legs with friends. For the full route map and details on how to win the £262 Uber Eats prize, visit Uber Eats' Instagram @UberEats_UK.