A wine expert has challenged the notion that fine wine must come with a hefty price tag, identifying three supermarket wines under £20 that could develop into fine wines over time.
Myth of Expensive Fine Wine Debunked
David Jackson, founder of the fine wine marketplace Squelch, argues that the cost of a bottle does not determine its quality. 'It's a myth that the cost of a bottle of wine will determine whether it's fine,' he said. 'A £500 bottle doesn't become fine simply because of its price or the well-known vineyard it comes from; the wine itself could be totally average or even awful. In reality, there are plenty of genuinely fine wines that sell for under £20 and are available at local supermarkets.'
What Makes a Wine Fine?
Jackson explained that fine wine is defined by its intrinsic qualities, not its label. 'Fine wines always have complexity, balance, and length,' he said. 'Complexity means the wine's aromas and flavours change as you drink it. Balance is when it's not too acidic, fruity, or tannic but has a bit of everything. Length refers to how long the taste lingers in your mouth after swallowing. The longer it lasts, the finer it is.'
Another key characteristic is ageing potential. 'Wines considered fine almost always improve with age, thanks to their underlying balance or structure. A wine that isn't fine will typically start to decline after a certain period.'
Three Supermarket Wines Under £20
Tesco: El Enemigo Cabernet Franc, Gualtallary, Argentina (£18.50)
Jackson predicts this could be the next 'IT' cabernet franc. Grown high in the Argentinian mountains at nearly 1,500 metres, this wine is rich, full, and warm, with ripe aromas of blackcurrant, spice, cedar, and tobacco. Aged in oak, it offers genuine wow factor. The 2023 vintage scored 94 points from renowned South American wine critic Patricio Tapia. For comparison, Cheval Blanc, the world's greatest cabernet franc from Bordeaux, costs £300-£400 per bottle. 'This stunning effort is 90% of the fun for 5% of the price,' Jackson noted.
Majestic: Chateau Ste. Michelle Cabernet Sauvignon, Columbia Valley, USA (£19, or £17 when buying six)
While Napa Valley wines often carry exorbitant price tags, this Washington State offering is a standout value. Chateau Ste. Michelle is Washington's oldest winery, named Winery of the Year by Wine and Spirits Magazine 22 times. 'I have no idea how they offer such a premium product at this price point,' Jackson admitted. 'I'd recommend grabbing it while it lasts.' Their acclaimed Chardonnay is also available at Majestic for £19.
Waitrose: Terre Del Barolo DOCG Barolo, Italy (£19, reduced from £24)
Good Barolos are typically expensive due to the tricky Nebbiolo grape and strict production rules. This cooperative wine, supported by some 400 members, offers serious quality at a fraction of the cost. Expect flavours of cherries and liquorice, with hints of tar and mushrooms, showcasing the umami richness Barolo is famous for. Jackson advises: 'Barolos often disappoint because they're drunk too young. Pop this away on its side in a dark cupboard for a couple of years, and you'll have something really special.'
